Services

CRM Solutions Service
Ediven Systems uses a disciplined approach to implement Customer Relationship Management (CRM) solutions. Unlike many other systems projects, CRM efforts require very specialized experience with needs of the sales organization and the products available in today's rapidly changing market. We believe that the solution needs to address three key areas: User Efficiency, Customer and Prospect Information and Strategic Reporting.

• User Efficiency
  Our philosophy begins with a simple principle: Respect the User. The user is the greatest asset of any CRM solution. The efficiency of your employees is the key to their individual success. By increasing the time they spend with the right prospects, they can maximize their impact on the marketplace. Too often, large CRM projects fail to focus on the needs of the individual from the beginning. This pitfall can cripple an otherwise promising effort.
• Customer and Prospect Information
  The next key to success is Customer Information. Getting the right information to the right person at the right time is often the difference between a win and a loss. This applies to Sales, Marketing and Client Services. Using sales data from your existing customer base as well as prospect feeds; otherwise separate divisions of the organization can coordinate to maximize customer satisfaction and new sales.
• Strategic Reporting and Analysis
  Sales Strategies, Marketing Campaigns and New Product Development are all driven by quality feedback from the sales process. By developing an efficient CRM solution that incorporates good sales information, the foundation is already in place to develop excellent reporting solutions. When additional data is needed for strategic analysis, the cycle begins again by evaluating how efficiently the data can be gathered and integrated into the sales and client services process.

One of the most powerful factors of any CRM solution is flexibility. The Ediven Systems methodology is an iterative process. It is designed to develop a solution that enhances your company's ability to change as your market demands. Our experience with a variety of CRM products and projects gives us the expertise to guide you to the right strategy and the right solution for your needs.